About Us …

Ng Bee Choo

Ng Bee Choo
Managing Director

Since 1995, Nature’s Niche has supplied nature books to Singapore’s discerning readers.  The company was founded by Ms. Ng Bee Choo, a birding enthusiast well known amongst Singapore’s nature lovers, who is now the Managing Director.  Mr. Morten Strange, a professional bird photographer with many years business experience in Southeast Asia, is the Marketing Manager.


Morten Strange
Marketing Manager

Our outlet is located at the Visitor Centre of the 140-year old Singapore Botanic Gardens.   Our ever expanding book catalogue covers a diverse range of publications, and in addition we stock nature-related items such as maps, nature cards, CD-ROMs, binoculars, jewelry, live orchids and gift items.

Increasingly friends and customers from abroad have started ordering books by mail order. This website was launched to improve the company’s service for all nature enthusiasts overseas.  

Over the years the company has enjoyed strong support from the Nature Society (Singapore), the Department of Biological Sciences, National University of Singapore and the National Parks Board, Singapore, not least because we truly believe in supporting efforts to conserve Southeast Asia’s biodiversity and threatened wildlife.  We hope in the same spirit you will come to support our online bookstore.

The Directors
Nature’s Niche Pte. Ltd.